ALIVE PR & Publicity
CLEAR · CONCISE · CORRECT · COMPLETE · CONSIDERATE
Not just different. Better.
01.
We Listen & Learn
You have accomplished a lot and you know that the only way to move ahead is to reach out so others can discover what you have to offer. The first step in our process is to get to learn about you and the services, products, or ideas you want to promote. Once we have a clear picture and a solid understanding of your mission, we move assertively with steps to move you and your mission forward. This critical step is our foundation for success.
02.
We Differentiate & Define
Regardless of how innovative your ideas may be, it's likely you're not the first person to have those ideas. You may have a different approach or a new way of doing things, but chances are, there will be similar products or services currently available elsewhere. Knowing about these helps us differentiate and articulate what makes you and your product or service unique. We work to discover and identify areas of contrast that clearly demonstrate the advantages of your offering.
03.
We Craft & Communicate
Once we have evaluated the marketplace and the potential that you bring to it, we turn our focus toward crafting your message and disseminating that message. This step can include a variety of elements. We may pursue media appearances on network or cable TV, radio, or podcasts, as well as reviews and articles in print and online. We might even recommend that you author a book as part of a "brand enhancement strategy." Whatever we do, our aim is to broadcast your message effectively.
04.
We Indentify, Coach, & Connect
Our final step is one that almost all other PR and Publicity skip, but it is probably THE most important one. We work to identify media contacts who are genuinely and, perhaps, enthusiastically interested in what you have to say and what you hope to communicate to the world. At this stage, quality trumps quantity. We know from experience that securing appearances and interviews with ten or twelve media outlets that are truly interested in your story is far better than approaching a thousand outlets with a "shotgun" approach, as other PR firms often do. We then coach you before each specific interview or appearance so that you'll be fully prepared to succeed, making the best impression possible.
Connect via Broadcast & Cable TV
Be heard, be seen, be understood
Are you ready?
Let's talk!
Learn how to elevate your business ... your brand ... you.
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